eHealth Mailing

Client:
eHealth

Industry:
Healthcare

Company:
Health insurance agency

Project:
Direct mail

Key objectives:

eHealth is a licensed insurance agency that makes it easy to compare healthcare plans from the nation’s top providers. The company tests direct mail packages to generate leads.

Messaging:

These mailings were created to send to people covered by Medicare. One focuses on an audience that is new to Medicare. Another focuses on Medicare beneficiaries who may want to change plans. Each highlights key messages that include:

• Ease of searching for coverage online or over the phone

• A wide selection of plans from dozens of insurance providers

• Unbiased advice from licensed insurance agents

Review these mailing in the PDF below.