Concierge Practice Mailing

Client:
Dr. Robert Belknap

Industry:
Healthcare

Company:
Concierge medical practice

Project:
Letter to patients announcing retirement

Key objectives:

As a concierge physician who charges an annual fee for access to his practice, Dr. Belknap was about to retire and wanted patients to consider continue membership with a new physician taking over his practice.

Messaging:

This mailing includes a letter from Dr. Belknap, written in a way that thanks patients and introduces the new physician. An insert was included with more information on the new physician and information on billing during this transition year.

Review this mailing the PDF below.