Redfin Mailing

Client:
Redfin Premier

Industry:
Real estate

Company:
National network of real estate brokers specializing in high-end properties

Project:
Direct mail

Key objectives:

Although Redfin is known as a provider of data on real estate prices and market trends, the company also runs its own real estate brokerages. Direct mail is used to target prospects for these brokers. Each mailing is customized with photos, specific market information, and local details.

Messaging:

With a target audience includes owners of high-end homes, the copy highlights:

• Insights and guidance homeowners get from a Redfin Premier agent

• Exceptional knowledge of local real estate markets

• Track record for helping luxury homeowners sell their home for a higher price

Review this mailing in the PDF below.