OneMain Financial Mailing

Client:
OneMain Financial

Industry:
Financial services

Project:
Direct mail

Key objective:

Test various formats and messaging to generate leads for prospects who could use extra cash to meet a wide variety of needs.

Messaging:

Loans are offered to subprime borrowers who likely can’t get loans from traditional banks. This mailing targets previous borrowers and presents several key benefit points:

• Simple application process

• Transparent terms and “7-day okay” guarantee

• Quick access to funds — as soon as one hour after closing

These two test mailings include one that focuses on pre-qualified status and another with a more aspirational “take control” message.

Review two versions of this mailing in the PDF below.