OneMain Financial Mailing
Client:
OneMain Financial
Industry:
Financial services
Project:
Direct mail
Key objective:
Test various formats and messaging to generate leads for prospects who could use extra cash to meet a wide variety of needs.
Messaging:
Loans are offered to subprime borrowers who likely can’t get loans from traditional banks. This mailing targets previous borrowers and presents several key benefit points:
Simple application process
Transparent terms and “7-day okay” guarantee
Quick access to funds — as soon as one hour after closing
These two test mailings include one that focuses on pre-qualified status and another with a more aspirational “take control” message.
Review two versions of this mailing in the PDF below.
PDF of two test versions of this mailing